Gather
Compile information, data, literature and insights to support content and guide the execution of a project.
- Conduct interviews
- Evaluate survey or product usage data
- Research novel topics or markets
- Align information from several sources
- Brainstorm and crystalize campaign ideas
Plan
Process raw input and conceptualize assets that meet marketing strategy or technical document guidelines.
- Extract and prepare data
- Develop storylines
- Coordinate content of related assets
- Conceptualize and plan graphics
- Construct infographics
Create
Generate compelling, audience-specific content for print and online assets that convey your story.
- Copywrite innovative and high-turnover content
- Engineer clear instructions for use
- Research, plan and author high-quality topical articles
- Conceptualize visuals, construct charts and infographics
- Plan storyboards and develop voiceovers
Manage
Coordinate copywriting, review, layout and other project execution components within our network or yours.
- Oversee successful project completion
- Gather and implement stakeholder input
- Liaise with designers, video producers, interviewees, printers and more
- Create and track asset versioning
Check
Control quality of created assets to ensure scientific veracity, message accuracy and language precision.
- Edit content for clarity, brevity and completeness
- Crosscheck facts and claims
- Secure stakeholder approval and release
- Carry out document control processes
Reach
Redesign content to make it accessible and compelling to a broader and more diverse audience.
- Translate and proofread DE-EN & EN-DE
- Transcreate marketing slogans & messages
- Simplify language to reach any reader (Plain language)
- Retarget text for new audiences
- Abridge or repurpose existing content