Science Inbound Blog
Real-world insights on science communication, biotech marketing, and writing that works
This is where we share what we’ve learned – about what makes scientific content clear, useful, and credible. You’ll find behind-the-scenes lessons from client projects, reflections on strategy, and practical tips for getting your message across.
Whether you’re a biotech marketer, product manager, or fellow freelancer, our goal is the same: to demystify good communication and make it easier to do well.
We’re not here to chase trends. We write what we’d want to read: smart, specific, and rooted in real scientific work.
Using AI for biotech and scientific translation – with human precision
Is it OK to use AI-assisted tools for translation? Absolutely – if you know their limitations.
AI in science communication: help or hype?
Explore how AI can be used responsibly in science communication – without sacrificing accuracy, strategy, or client trust.
How an outside look can help you develop a better biotech USP
An outside perspective can help improve USP clarity, credibility, and messaging.
Why storytelling is the science communication tool biotech founders can’t ignore
Discover how storytelling turns complex science into investable clarity.
SEO for pharmaceutical and biotech marketers: how to fix the keyword disconnect
Beware the gap: when marketers optimize and scientists search, they’re not always speaking the same language.
Creative freedom vs. client requirements, or: how a good briefing meeting saves freelance science writers from the rabbit hole
A good briefing helps you balance curiosity with client goals for focused, on-point copy.
Using AI tools like ChatGPT for content writing: what science marketers should know
AI can write fast. But can it write right? When the science has to hold up, fluency isn’t enough.
Accessibility and SEO: why the European Accessibility Act is a strategic opportunity
The new EU law makes accessibility essential. Learn how it boosts your SEO and expands your audience.