Accurate & Engaging Science Marketing
Our philosophy of science marketing writing is simple: clear, concise, meaningful content that is enjoyable to read and straightforward to produce.
Behind this writing lies our expertise: academic training in biology and chemistry, first-hand experience doing research and knowledge from working in industry environments.
We can explain your science. We understand R&D processes. We operate within the parameters of your marketing project.
Who you are
Biotech
Startup
We create context that matters.
A startup is a company without a past. Thus, the context of your product or service — how it works; what value it brings; who stands behind it — is a blank canvas. When and how you commit resources to construct this context as product readiness, marketing or brand awareness can be pivotal.
- Build a brand strategy
- Create easy-to-use handbooks and IFUs
- Convey a smart, clear and useful marketing message
Pharma
Company
We are effective and bold within your bounds.
Structures, procedures and guidelines are a part of life in larger organizations. They become aids rather than handicaps when you stick to rules but rethink how you use them. Hence, we to make bold statements that leverage the reputation of your company while drawing attention to your offer in a sea of similar products.
- Create marketing assets that stand out
- Follow your CI guidelines
- Work within your SOPs
Agency
We create deliverables.
As a team of experienced science marketing writers and translators, we take on all kinds of commissions — from individual tasks to complex, managed projects. If required, we tap into our extended network of graphic designers, video creators and website programmers to create the perfect asset for your client. Also, we maintain a timely, respectful and friendly communication style, no matter how hectic things become.
- Scientifically correct, engaging content
- Scientific and marketing writing
- Diligent translation and transcreation
Who we are
Julia Kaiser
M.Sc. Microbiology & Immunology
Writing is like building a puzzle. I enjoy the challenge of selecting just the right words in the ideal combinations to produce a clear and compelling story.
Quality content helps build trust and supports a positive customer journey. Interesting white papers or case studies educate the customer and demonstrate your company’s expertise. Focused messages highlighting your unique selling points help customers find what they’re looking for and support the decision-making process. And after the purchase, well-structured and easy-to-understand technical documentation eliminates confusion and enables correct and successful product use.
Are you ready to create a positive customer journey? I can help by writing compelling content for any type of technical or marketing asset — web copy, articles, blog posts, brochures, instructions for use and more — that will help you better engage your customers and ensure positive experiences.
Ute Boronowsky
Ph.D. Plant Biochemistry
I enjoy researching scientific information, extracting the information relevant for your target audience, and creating a concise story to convey your message.
I started my career in science, trying to unveil the secrets of photosynthetic membrane proteins. But it didn’t take me long to discover my true love: communication. For more than 15 years, I talked to customers, created marketing messages and developed strategies for the life science industry.
At some point, I decided I wanted to learn more, and went back to training: science journalism, translation, transcreation, plain and easy to read language in English and German.
Today, I research scientific information, extract relevant information for your target audience, and create a concise story to convey your message — a story to enjoy, remember and share. That story can take many different forms: articles, blog posts, videos or infographics.
Our network & partners
A project with science inbound means direct contact with the person creating your content. If needed, we seek support from our network for native-speaker language proficiency, mastery of cultural connotation, strategic content planning or simply to meet deadlines. We work with external partners for graphic design, layout, programming, voiceovers, video production and more. Yet each of us handles small and large projects personally, supervising each execution step to create compelling content and deliver the best quality.
Ute is a member of texttreff, a professional network of women in writing and communication.
What we do for you
Science & Marketing content
Marketing really only achieves its objective when embedded in a framework that binds the why, how and what of your business’s existence. Therefore, promoting a product or raising brand awareness are not activities that should happen in isolation. Instead, align science marketing with product know-how and company mission and then present all three in bold new ways.
We support your marketing efforts with thought leadership and social media, value-driven marketing collateral and data-driven stories to convince your customers and investors, including:
- White papers
- Blog and LinkedIn posts
- KOL interviews
- Brochures, product profiles, flyers and fact sheets
- Application notes, case studies and user stories
Technical documentation
Beyond enabling use, the information context surrounding your product should make a customer want to use your product. Some use aspects can be captured with intuitive product handling but others simply require additional input. That knowledge is conveyed with technical documentation in a range of formats: text, videos, infographics, etc.
Specifically, planning, designing and creating this content entails taking a step back and envisioning the product in hands of customers, a process that goes hand-in-hand with product development. Postponing the work to stages when design and function are finalized jeopardizes alignment between product and knowledge and can lead to cumbersome instructions and documentation.
To ensure your product works flawlessly in the hands of others, we create:
- User manuals, handbooks and technical information
- Protocols and quick-start guides
- FAQs
Translation, transcreation & easy-to-read language
Speaking your customers‘ language can help build your brand and strengthen the link to your community. For example, translating content into German can make sense for specific target groups. For spoken text, patient information, and public communication, easy-to-read language can make all the difference.
We are scientists familiar with all the nuances of the translation and transcreation process and can tailor your message for all audiences. Rely on us for:
- DE-EN and EN-DE translations
- EN-DE Transcreation
- Proofreading and editing of existing translations
- Creation of easy-to-read copy
What our customers say
Technically precise & exciting articles
„We love working with Science Inbound! Their technical background is really appreciated by our clients and translates into sharp and exciting articles. I highly recommend Science Inbound.“
Joachim Eeckhout – Managing Director at Labiotech.eu
Access to complex scientific topics
„Ute communicates with our customers in a friendly and efficient way. She quickly scans the information they provide and identifies the main points we need to consider in our videos. With the scripts she writes for us, we can explain even complex scientific topics in only two minutes – targeted to laymen, scientific partners or investors. She brings in her own ideas, always meets deadlines, and is great to work with.“
Frank Metzel, CEO of Life Science Animation
High quality scientific content – on time
„We have been using Ute and Science Inbound for helping us write up blog posts, customer case studies and designing an infographic on clinical proteomics. Julia, Anja and Ute have been a real pleasure to work with, they deliver high quality content on time again and again. I highly recommend Science Inbound for anyone looking to support their effort on scientific content.“
Christian Ravnsborg, General Manager & Head of Marketing at Evosep
Proactive & quick to understand
„Julia is proactive and quick to understand the brief, and it always amazes me how she maintains her patience and positive attitude even through tough deadlines and stressful situations. Her science background, along with her attention to detail and writing skills, make her input to scientific literature and marketing material invaluable.“
Divya Vijay Pratheek, Senior Global Product Manager at QIAGEN
Outstanding results
„When you work with Julia, you can be sure to get outstanding results! I have always been impressed by her wealth of professional knowledge, high quality of work and unlimited enthusiasm for overcoming challenges. You can rely on her extensive experience in marketing to drive successful campaigns and her strong scientific background to deliver concise technical content.“
Yvonne Collins, Freelance Science and Marketing Communications
