Life Science Animation produces video animations that explain complex scientific messages in 120 seconds –  max. In these animations, it is crucial to convey the message precisely matching the knowledge level of the target audience: patients, investors or collaboration partners. I try to make the message short and sweet. Examine the vast amount of information provided, and boil it down to the core: What is the mode of action of a new therapeutic agent, and how does it improve the current treatment situation? Why is this technology worth an investment? How does it affect patients' lives? In close discussion with the clients, I create voice-over scripts that set the structure and logical flow of the animation and form the basis of the storyboard.

A well-established lab automation provider offered a product line traditionally used for standard genomic applications. In order to promote their business, they got in touch with some of their customers who were known to use these instruments for cutting-edge life science and IVD applications. To help spread the word about these exciting options, I interviewed the scientists, discussed their techniques and results and condensed them into a 2-pager format. Based on the company’s corporate guidelines, I created a template to lay out these and future application notes. 

Evosep develops new solutions to make clinical proteomics 100 times more robust and 10 times faster. They conducted a field survey to evaluate current applications, setups and challenges in clinical proteomics, and asked me to visualize "What matters in clinical proteomics" in the form of an infographic, based on a spreadsheet of survey results. I analyzed the data and grouped them in a meaningful way. Together with the graphic designers at cc.construct, we created images to represent individual topics and arranged them to match Evosep's logo and corporate guidelines. While the infographic had originally been laid out as a scientific poster, Evosep used it in various ways: printed in postcard format as quick reference and in a blog post.

A biotech company had the chance to publish an advertorial in a magazine relevant for their peer group. They turned to me for support, as their resources didn’t permit to meet the tight deadline. I suggested several topics that would match the focus of that issue, spike the interest of the reader, and allow to present the biotech’s offering. Based on their choice, I researched scientific information and created a story that linked products and services to recent advances in a very subtle way – the name of the biotech only appeared in the credits.